Scale with Ads. Stop losing leads.

I help Utah businesses scale with Google Ads backed by a custom website and local SEO

Schedule call Message me

Excellent on Google

5.0

How it works

Google Ads management is offered as part of the Scale plan , which includes a custom website + local SEO. If you already have a website, I can either build a separate landing page site for your ads or rebuild your existing site. I only run ads on websites I build, because my custom-coded sites are faster, easier to track, and better set up to help Google Ads perform well. Local SEO is included to help you build long-term visibility while Google Ads helps you generate leads sooner.

How a custom-coded website improves Google Ads performance

Google Ads performs better when the landing pages and tracking are built intentionally from the start. Because my websites are custom coded, I can align the website, landing pages, and tracking with the ads from day one.

Because my websites are so fast, fewer people drop off before the page finishes loading, which improves conversions .

That lets me set up conversions and microconversions that many PPC managers are either unwilling or unable to implement, such as call tracking, calendar booking submissions, and message form submissions. In a new account, that matters because the goal is to give Google enough useful data to learn quickly and allows you to use smart bidding for better results.

Accounts generating more than 51 conversions per month tend to show much stronger ROAS (return on ad spend) than lower-volume accounts. That is a big reason I track microconversions early in the process.

Source: The impact of PPC bidding strategies.

If you want the deeper strategy behind this approach, read How I set up new Google Ads lead generation accounts for Utah businesses .

What to expect

Month 1

The first month is about getting everything in place and giving Google enough data to begin learning. This is when the system starts finding your audience and testing what is most likely to produce good leads.

Google will test things like:

• headlines
• keywords
• placements
• time of day
• devices

During the first month, I make adjustments to conversion values and work with you to evaluate lead quality. I also add negative keywords based on the searches your ads are showing for.

During the first month you are investing in the data Google needs to optimize and learn.

Month 2

By the start of the second month, the account should be more stable with a steadier flow of conversions happening. This is when the early learning from month one starts turning into clearer patterns.

At the end of the second month, we evaluate progress, make adjustments, and confirm the campaign is heading in the right direction. This is the ideal time to look closely at performance and ensure the ads are already profitable or clearly trending that way.

Am I a good fit for Google Ads?

Google Ads is a strong fit if you:

• can invest in monthly ad spend and management
• are willing to give campaigns time to optimize
• have a system for responding to leads quickly

What’s included

• Keyword Research: Research focused on the searches most likely to bring in leads.
• Campaign Setup + Launch: Full campaign setup built around your services, goals, and service area in Utah.
• Ad Copy + Assets: Ads and supporting assets created to improve click-through rate and lead quality.
• Tracking Setup: Conversion tracking configured so performance can be measured clearly.
• Ongoing Optimization: Regular improvements based on search terms, conversion data, and performance trends.
• Performance Reporting: Clear monthly reporting on leads, calls, and ad performance so you can see what’s improving.

FAQs